Swipe announces its online only brand "Elite"; first smartphone releasing in August

Following the footsteps of Micromax (YU) and Xolo (Black), Swipe telecom has announced its online-only brand called Elite, which will also include premium phones. The first phone under its new brand will launch in August and will be priced between Rs. 5,000 -  Rs. 15,000.

Swipe is not a familiar name among urban Indian consumers, but the brand has a strong presence in the tablet market across the country. Most of their products are sold on Naaptol and Homeshop 18.

Swipes Elite smartphone will be launched exclusively on a leading e-commerce website. The company plans to launch a new smartphone under Elife brand every two months and it will spend INR 2 million on marketing and promotional activities. 

Revealing more on Swipe’s plans, Shripal Gandhi, Founder & CEO of Swipe Technologies said that,“There is a growing demand for our products online and the traction has increased by almost 200% during the last year. With changing purchasing patterns of the smartphone users, Swipe’s upcoming offering through this new brand Elite will be available for sale only on e-commerce websites. The idea is to introduce a premium and superior smartphone that caters to extremely aspirational and tech savvy high-end youth segment.”

Micromax was the first Indian mobile device manufacturer to launch an online-only brand YU last year in December. The company partnered with Amazon India to sell YU branded handsets. Xolo also launched an online-only brand called BLACK in partnership with Flipkart.

Kaiser Bey

Kaiser is a tech enthusiast who likes to write, read and talk about tech. He dreams of going to Mars and never come back. We hope that you find his posts on AndroGuider helpful and informative