Lava names Mahendra Singh Dhoni as brand ambassador

Indian smartphone vendor Lava International has signed up India limited over cricket captain Mahendra Singh Dhoni as its new Brand Ambassador. Dhoni will be the new face of Lava's multi-channel marketing campaign and brand management activities as well.

With the association Lava aims to strengthen its brand identity as the most trusted and reliable smartphone brand in the country. Lava said "Bringing him (Dhoni) on board, strengthens our resolve to offer trusted and reliable products services to all our consumers at all times.". 

Commenting on his association with Lava, Mahendra Singh Shoni, said, "In a highly competitive mobile handset market, Lava stems out as a brand that differentiates itself through a compelling story, a commitment to stay relevant and high quality products and services. I am very happy to associate with Lava and look forward to working with them closely."

Lava is also supporting the Governments Make in India initiative, and has already set up its first manufacturing plant in Noida. The company plans to invest Rs. 2,615 crores, and aims at an annual production capacity of 216 million phones.

Lava Intenational was founded in 2009, and has become one of the fastest growing mobile handset companies in India. The company also has overseas operations in Thailand, Nepal, Bangladesh, Sri Lanka, Pakistan, Indonesia, Mexico, the Middle East and Russia.  According to counterpoint, Lava is the fastest growing Indian smartphone brand globally in 2015.

Kaiser Bey

Kaiser is a tech enthusiast who likes to write, read and talk about tech. He dreams of going to Mars and never come back. We hope that you find his posts on AndroGuider helpful and informative