Snapchat's Latest Features Help Users Personalize Their Accounts
Image Credits: KIRILL KUDRYAVTSEV/AFP / Getty Images
Snapchat has introduced new features that allow users to personalize their accounts. The company announced on Tuesday that users can now design a personalized house on Snap Map, share super quick Snaps, and edit their Bitmoji, among other things.
At a time when social media companies are constantly copying each other's features, Snapchat is trying to differentiate itself by offering users more ways to personalize their experience on the app. The new features are mostly available to Snapchat+ subscribers, who now number 9 million.
Image Credits: Snap
Snapchat+ subscribers can design a personalized house on Snap Map that will be visible to friends they share their location with. Users can choose the style, colors, and more, allowing for a high level of customization. For example, users can opt for a realistic look or a whimsical castle.
The new feature is a fun way for Snapchat to differentiate Snap Map from other location-based services like Apple's Find My and Life360.
Subscribers can also have their pet appear alongside their Bitmoji in chats. While pets have already been visible on Snap Map, users can now have their pet next to them at all times on the app.
Image Credits: Snap
In addition, Snapchat is introducing the ability for users to send lightning-quick Snaps, allowing subscribers to send or post content that lasts only.10,.20, and.50 seconds. Snapchat popularized the idea of quick, bite-sized content and is now taking that idea to new levels.
As for standard users, Snapchat is rolling out a new "live mirror" in its Bitmoji Builder interface that will make it easier to select features that look most like you. The idea behind the new addition is to make personalization easier than previously possible by automatically creating Bitmoji based on what it sees in the camera's viewfinder.
The company also touted its AI-powered Lenses, like the one that lets you look back on your 5-year-old self.
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